ZOE
by ZOE Limited
Grounds its food scores in what the company describes as the largest nutrition study in the world, run by its own scientific team.
✓ Last verified July 2026
What it is
A personalized nutrition program starting with an at-home gut microbiome test (plus, in earlier kits, blood-fat and glucose testing), analyzed against a large proprietary nutrition study to score foods 0-100 for the individual's biology. The app includes an AI-powered food-scanning feature, personalized nutrition advice, a menopause symptom tool (MenoScale), and a plant-based Daily30 supplement. Available in the UK (primary), US, Ireland, and the Netherlands. Pricing is inconsistent across sources — cited as $294 upfront for a 4-month kit-and-membership period, with ongoing membership separately reported at $9.99-$39/month depending on plan length.
Key features
- At-home gut microbiome (and historically blood-fat/glucose) testing
- Personalized 0-100 food scores
- AI-powered food scanning in-app
- MenoScale menopause symptom assessment
- Daily30 plant-based supplement
Best for
People who want testing-based personalized food guidance and are comfortable with an upfront kit cost.
Pricing
Pricing is inconsistent across sources — reported as $294 upfront (4-month kit + membership) with ongoing membership separately cited between $9.99/month (12-month plan) and $39/month upfront/rolling. Recommend confirming the exact current structure directly before publishing.
Useful for
Other at-home nutrition testing
Priced as one of the cheapest per-analysis options in this category ($6.24 single / ~$4.49 each on the annual plan) for interpreting existing lab results.
Explicitly offers an AI-powered recipe/meal planner built directly on the DNA test results, going beyond a static report into ongoing meal generation.
The $149/year Membership lets users run bloodwork from any source (not just InsideTracker's own tests) through its AI analysis — decoupling the AI insight layer from having to buy InsideTracker's own test kit.